The Script are an alternative pop/rock band from Dublin, Ireland. They are currently based in London after signing to Song Label Group. The band released their self-entitled debut album in August 2008 and their music has been featured on popular teen programmes such as 90210, The Hills and Waterloo Road.
The target audience quite a wide range. Both men and women like to enjoy The Script's music. However, I feel that the main target are a younger audience as they often appear in the charts and that is mainly followed by a younger audience. Also, I think younger people could relate to the lyrics of the songs as the main theme is love and life.
The Script market themselves through interviews in both magazines and through television. They also use advertising, music videos, their own website, touring, festivals and itunes to market themselves.
When using The Script as inspiration for our own digi-pak, we noticed that they nearly always use certain images such as the houses. Most of the CD covers by them are very arty and are almost collages of images, thrown together to give an insight as to what the CD and songs are about. All of there CD covers are very unique to them, this may be part of their brand identity.
