Genre Research- Alternative Rock

Alternative rock is a genre of rock music that has emerged in the 1980s and became widely popular in the 1990s. Alternative rock consists of various sub-genres that that have emerged from the independent music scene since the 1980s, such as grunge, Britpop, gothic rock and indie pop.
Many alternative rock artists during the 1980s were cult acts that recorded on independent labels and received their exposure through college radio airplay and word-of-mouth. With the breakthrough of Nirvana and the popularity of the grunge and Britpop movements in the 1990s, alternative rock entered the musical mainstream and many alternative bands became commercially successful. Nowadays, many bands are labelled and alternaive band but many feel that it is now actually a term of describing popular music.

Artists in recent years that are alternative rock include; Paramore, Kids in Glass Houses, The Script and You Me At Six.